Because everyone's style - in a world of 2 million people - is so unique and speshul that it should be cherished. And coveted. And protected by any means necessary. ANY MEANS. It's a war out there, oh.... don't ever kid yourself folks. There are dangerous people who will see you and then go out and buy what you have on. So you can't traverse the grid with a team of snarling Dobermanns ready to tear the faces off anyone who dares look at you admiringly. (I think that's planned for the next Release Candidiate.) Until then, there is only one way to protect your innate speshulness from the ravening hordes. It's not safe to step outside your front door.
The Anti-Inspect Shield. It's essential.
I'm wearing clothes from Designer X, there may or may not be pants and a shirt. And there is hair. But you don't get to see it. I don't want you shopping anywhere near where I've been.
It goes with everything I have on, and is perfect for a quiet dinner date, a Tupperwear party or maybe lunch with the girls. I even found it the perfect accessory for evening wear. And partied in it all night long.
So its the perfect shock and awe tactic for protecting your preciousness amongst a crowd of avatars who are all desperately clicking you, needing to know exactly how they can transform themselves into you, steal your identity and jump on your poseballs with your boyfriend.
Because that's what they are doing. Really.
P.S. Get the fuck over yourself.